Northbridge Interiors performance summary
Twelve months of activity scored against SME peer benchmarks using the PULSE Performance Framework.
Return on investment
4.83x
Revenue influenced
£609.3K
Qualified leads
251
Cost per lead
£244
Peer median is 70. Your strongest pillar is Leads.
PULSE pillars
Performance · Utilisation · Leads · Sentiment · Engagement
Utilisation
Budget discipline, spend efficiency, savings and supplier value.
Leads
Acquisition volume, qualification quality and conversion velocity.
Signals to act on
Derived from the largest gaps between your numbers and SME peer benchmarks.
Cost per lead is 165% behind the SME benchmark
You
£244
Peer
£92
Gap
-165.2%
Keeps acquisition affordable at SME budget levels.
Revenue per activity is 124% ahead of the SME benchmark
You
£76,168
Peer
£34,000
Gap
+124.0%
Shows whether each initiative is worth the team time it consumes.
Leads per activity is 54% ahead of the SME benchmark
You
64.6
Peer
42
Gap
+53.8%
Volume at the top of the funnel drives everything downstream.
Return on investment is 51% ahead of the SME benchmark
You
4.83x
Peer
3.2x
Gap
+50.9%
Every pound of activity spend must return measurable revenue.
Meeting conversion is 17% ahead of the SME benchmark
You
53.8%
Peer
46%
Gap
+17.0%
Meetings booked is the clearest early signal of pipeline health.
Attendance vs target is 11% ahead of the SME benchmark
You
97.6%
Peer
88%
Gap
+10.9%
Under-attended activity wastes fixed costs already committed.