Analysis
Peer benchmarking
How this business compares against 240 comparable UK SMEs on the same PULSE metrics.
Average percentile
61th
Top quartile metrics
4
Below median metrics
4
Percentile position by metric
UK SME peer set · £2m – £20m turnover · Rolling 12 months
Metric by metric
Sectors covered: Professional services, Manufacturing, Retail & hospitality, Technology.
| Metric | Pillar | You | Peer median | Top quartile | Percentile | Position |
|---|---|---|---|---|---|---|
| Return on investment | Performance | 4.83x | 3.2x | 3.78x | 99 | Top quartile |
| Revenue per activity | Performance | £76,168 | £34,000 | £40,120 | 99 | Top quartile |
| Cost per lead | Performance | £244 | £92 | £75.44 | 1 | Bottom quartile |
| Budget adherence | Utilisation | 92.2% | 94% | 110.92% | 47 | Below median |
| Savings rate | Utilisation | 8.5% | 8.5% | 10.03% | 50 | Above median |
| Leads per activity | Leads | 64.6 | 42 | 49.56 | 99 | Top quartile |
| Qualification rate | Leads | 48.5% | 48% | 56.64% | 52 | Above median |
| Meeting conversion | Leads | 53.8% | 46% | 54.28% | 77 | Top quartile |
| Customer satisfaction | Sentiment | 4.12 | 4.2 | 4.96 | 47 | Below median |
| Net promoter score | Sentiment | 39 | 41 | 48.38 | 42 | Below median |
| Attendance vs target | Engagement | 97.6% | 88% | 103.84% | 67 | Above median |
| Interactions per attendee | Engagement | 6.7 | 6.5 | 7.67 | 55 | Above median |