Return on investment
Estimate what an activity should return before you commit, using SME conversion rates as the starting point.
Projected ROI
1.26x
Projected revenue
£22,651
Cost per lead
£256
Net contribution
£4,651
Leads
70
Qualified
32
Meetings
16
Wins
3
Case studies
The stand budget was cut by a third and redeployed into pre-show outreach to a named list of 300 target buyers.
Qualified leads
84
Meetings booked
41
Cost per qualified lead
£219
Deals closed in 90 days
9
Investment £18,400 · Return £99,360 · Uplift 440%
Four half-day workshops run in the client's own offices, costing little beyond staff time and catering.
Attendees
62
Existing customers
71%
Upsell conversations
23
Retention lift
+6 pts
Investment £7,200 · Return £29,520 · Uplift 310%
A single launch weekend supported by local press, partner lists and in-store activation.
Reach
142k
Footfall lift
+18%
New loyalty signups
1,140
Payback period
4 months
Investment £11,900 · Return £33,320 · Uplift 180%