Alerts

0% of the way from the baseline to target, with the end of q3 checkpoint approaching. Acquisition cost is the single biggest lever on margin at current volumes.

Now £244 against a peer benchmark of £92. Keeps acquisition affordable at SME budget levels.

53% of the way from the baseline to target, with the rolling checkpoint approaching. Predictable spend keeps the working capital facility untouched.

57% of the way from the baseline to target, with the end of q4 checkpoint approaching. Referral volume is the cheapest channel available to a business this size.

Now 92.2% against a peer benchmark of 94%. Predictable spend protects cash flow in a small business.

Now 4.12 against a peer benchmark of 4.2. Repeat business in SMEs is built on relationship quality.

Now 39 against a peer benchmark of 41. Advocacy is the cheapest acquisition channel available.

Now 4.83x against a peer benchmark of 3.2x. Every pound of activity spend must return measurable revenue.

Now £76,168 against a peer benchmark of £34,000. Shows whether each initiative is worth the team time it consumes.

Now 64.6 against a peer benchmark of 42. Volume at the top of the funnel drives everything downstream.