Intelligence

Executive narrative

Written for a board pack: what happened, what it returned, and what changes next quarter.

Northbridge Interiors — performance review
Prepared by NOVA · PULSE Performance Framework · last twelve months

Headline

Northbridge Interiors invested £126.1K across 8 activities and influenced £609.3K of closed revenue, a return of 4.83x against an SME peer benchmark of 3.2x. The composite PULSE score is 74 out of 100, with Leads leading at 84 and Sentiment trailing at 68.

Demand generation

517 leads were captured at £244 each, of which 48.5% were qualified and 135 meetings booked. Northbridge Industry Showcase London was the single strongest contributor, generating £171,332 from £24,169 of spend.

Cost and supplier discipline

Spend landed at 92.2% of budget, with £11.7K of verified savings recorded. Supplier consolidation remains the largest untapped saving, concentrated in audio visual and staffing.

Customer sentiment

Average satisfaction was 4.12 out of 5 with an NPS of 39. Feedback consistently rates staff knowledge highest and follow-up speed lowest, which aligns with the pipeline conversion gap.

Recommended actions

  1. Cost per lead is 165% behind the SME benchmark — Hold below £90 per lead (owner: Marketing Manager).
  2. Revenue per activity is 124% ahead of the SME benchmark — £38k average closed revenue per completed activity (owner: Managing Director).
  3. Leads per activity is 54% ahead of the SME benchmark — 45 captured leads per completed activity (owner: Sales Lead).
  4. Return on investment is 51% ahead of the SME benchmark — Sustain 3.5x or better across the portfolio (owner: Commercial Lead).