Analysis
Audience insights
The buyer groups behind your pipeline, and the channels that actually reach them.
Owner-managed businesses
+8.4%
Decisions made by one or two people; short sales cycles, price sensitive.
Share of audience34%
Avg deal
£6,800
Conversion
21.5%
Growing teams (10–49)
+12.1%
Formalising processes, buying for the first time in several categories.
Share of audience28%
Avg deal
£14,200
Conversion
18.2%
Established mid-market
+3.2%
Procurement involved, longer cycles, strongest lifetime value.
Share of audience21%
Avg deal
£32,500
Conversion
13.7%
Partners & resellers
+16.8%
Highest conversion, lowest acquisition cost, capacity constrained.
Share of audience11%
Avg deal
£9,400
Conversion
27.3%
Public sector & charity
-2.4%
Tender-driven, slow, but predictable multi-year revenue when won.
Share of audience6%
Avg deal
£18,900
Conversion
9.8%
Reach by age group
Share of engaged contacts.
Reach by region
Where your audience is based.
Channel mix
Reach, engagement and cost by channel.
| Channel | Reach | Engagement | Cost | Cost per 1k reached |
|---|---|---|---|---|
| 128,400 | 22.4% | £3,100 | £24.00 | |
| Local press | 84,200 | 6.1% | £7,800 | £93.00 |
| Social | 216,700 | 4.8% | £5,400 | £25.00 |
| Search | 96,300 | 11.9% | £12,600 | £131.00 |
| Partner lists | 41,800 | 18.7% | £2,200 | £53.00 |
| Direct mail | 22,500 | 9.3% | £6,900 | £307.00 |