Intelligence

Saved insights

Signals your team has shortlisted from across the portal, grouped by type.

Performance
High

Cost per lead is 165% behind the SME benchmark

You

£244

Peer

£92

Gap

-165.2%

Keeps acquisition affordable at SME budget levels.

Owner: Marketing ManagerTarget: Hold below £90 per lead
Performance
High

Revenue per activity is 124% ahead of the SME benchmark

You

£76,168

Peer

£34,000

Gap

+124.0%

Shows whether each initiative is worth the team time it consumes.

Owner: Managing DirectorTarget: £38k average closed revenue per completed activity
Leads
High

Leads per activity is 54% ahead of the SME benchmark

You

64.6

Peer

42

Gap

+53.8%

Volume at the top of the funnel drives everything downstream.

Owner: Sales LeadTarget: 45 captured leads per completed activity
Performance
High

Return on investment is 51% ahead of the SME benchmark

You

4.83x

Peer

3.2x

Gap

+50.9%

Every pound of activity spend must return measurable revenue.

Owner: Commercial LeadTarget: Sustain 3.5x or better across the portfolio
Leads
Medium

Meeting conversion is 17% ahead of the SME benchmark

You

53.8%

Peer

46%

Gap

+17.0%

Meetings booked is the clearest early signal of pipeline health.

Owner: Sales LeadTarget: Convert 50% of qualified leads into meetings
Engagement
Medium

Attendance vs target is 11% ahead of the SME benchmark

You

97.6%

Peer

88%

Gap

+10.9%

Under-attended activity wastes fixed costs already committed.

Owner: Marketing ManagerTarget: Hit 92% of registration targets