Analysis

Segment view

Where each segment sits on spend, pipeline and return, so budget can move towards what works.

Revenue and spend by segment

Last twelve months.

Hospitality

4 activities · 326 leads

4.61x£279.5K revenue

Share of spend48.1%

Spend £60,618 · Cost per lead £186

Residential

2 activities · 142 leads

8.20x£260.8K revenue

Share of spend25.2%

Spend £31,823 · Cost per lead £224

Commercial

2 activities · 49 leads

2.05x£69K revenue

Share of spend26.7%

Spend £33,708 · Cost per lead £688