Analysis

Lead performance

Volume is easy; quality is what converts. This view separates the two.

Leads captured

517

+7.2%

Qualification rate

48.5%

-3.4%peer 48%

Meetings booked

135

+4.8%

Won pipeline

£0

+11.3%

Pipeline by stage

Open and closed opportunities.

New0 · £0

Contacted1 · £13,508

Qualified2 · £68,292

Proposal0 · £0

Won0 · £0

Lost3 · £72,809

Leads over time

Monthly capture volume.

Best sources by value

Where qualified pipeline originates.

Referral3 leads · £107,402

Website form1 leads · £18,839

Activity capture1 leads · £14,860

Partner1 leads · £13,508

Highest quality activities

Ranked by share of leads qualified.

Northbridge Channel Breakfast Leeds63.5%

Northbridge Channel Breakfast Sheffield53.8%

Northbridge Industry Showcase London53.1%

Northbridge Community Push Nottingham52.8%

Northbridge Live Webinar Nottingham45.9%