PULSE pillar E

Engagement

Campaign reach, channel activity and audience interaction.

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75of 100

Peer median 70

Attendance vs target
Ahead
Under-attended activity wastes fixed costs already committed.
97.6%peer 88%
Owner: Marketing ManagerTarget: Hit 92% of registration targets
Interactions per attendee
Ahead
Depth of interaction predicts follow-up conversion.
6.7peer 6.5
Owner: Marketing ManagerTarget: 7 meaningful interactions per attendee