PULSE pillar P

Performance

Revenue, pipeline value, ROI and cost per outcome.

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75of 100

Peer median 70

Return on investment
Ahead
Every pound of activity spend must return measurable revenue.
4.83xpeer 3.2x
Owner: Commercial LeadTarget: Sustain 3.5x or better across the portfolio
Revenue per activity
Ahead
Shows whether each initiative is worth the team time it consumes.
£76,168peer £34,000
Owner: Managing DirectorTarget: £38k average closed revenue per completed activity
Cost per lead
Behind
Keeps acquisition affordable at SME budget levels.
£244peer £92
Owner: Marketing ManagerTarget: Hold below £90 per lead